Joico Blonde Life Colour Enhancing Silver

Time for a treatment that embraces YOUR shade of blonde! Blonde Life Color Enhancing Masques – in Violet, Silver, and Rose Champagne – trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments that maintain your unique blonde tones by neutralizing unwanted warmth…or enhancing luscious rose or peach hues. Feel the luxurious transformation and watch your ‘do stay true for up to three washes. For Silver: Reduces brassiness and yellow for an icy blonde tone*

Benefits:
-Reduces breakage by 60% in a single use**
– Hair feels hydrated after first use
– Hair feels nourished and conditioned
– Helps detangle beautifully
– Certified PETA Global Animal Test–Free For Violet: Reduces brassiness and yellow tones for a cool blonde tone*

How to use: Apply to clean, damp hair (Blonde Life Violet Shampoo recommended). Comb through evenly. Leave on for 5 minutes. Rinse.